TECHNOLOGY AND DELIVERY


We Architect Measurable Solutions that Enrich User Experience.

We’re well-equipped to meet the challenges of marketing to today’s sophisticated audiences. Whether you deal with customers directly, or through a sales channel, we’ll help you use technology to drive better business results, faster.

We deliver our expertise in the following areas:
Internet Solutions & Web Services
We develop solutions that leverage Internet technologies and standards such as e-commerce systems, corporate intranets, and partner extranets. Our Internet expertise includes:

  • e-Commerce
  • e-Care
  • Rich Content Publishing
  • Portal Solutions


CRM Architecture

Customer Relationship Management encompasses all aspects of enterprise infrastructure associated with customer interactions across any and all marketing channels. Our expertise includes, but is not limited to:

  • Marketing Automation
  • Internet Channel Development and Optimization
  • Call Center Management and Optimization
  • Sales Force Automation
  • Data and Content Management
  • Personalization
  • Channel Integration

Marketing Automation
Marketing Automation includes the development of systems that support marketing programs through the gathering of relevant and available data about customers, their behavior, transactions, demographics, and preferences. Once the data is available, the systems assist with translating it into relevant and actionable customer development information. Our marketing automation expertise includes:

  • Data Warehouses and Databases
  • Analytical Modeling and Reporting Tools
  • Campaign Management Systems
  • System Integration Tools

Content Management
We build infrastructures that support all phases of the content lifecycle, including: creation, review, aggregation, distribution, personalization, archiving, and destruction. The systems leverage open standards such as XML, template based approach, and leading software products to support needs of multiple markets, business units, customer segments, and channels at the enterprise level.

  • Channels
  • Direct Mail
  • Inbound and Outbound Telemarketing
  • Internet
  • Events and Promotions
  • Online and Offline Communities
  • Partner Channels

Programs

  • Campaign Management
  • Lead Management
  • Content Management
  • Analytics and Segmentation
  • Measurement and Reporting
  • Fulfillment